Dangote Industries of the Nigerian billionaire, Aliko Dangote (photo) intends to associate its image with the broadcasting of the « Facetime » program on the American channel, CNN.
From the coming 19th October, Dangote Industries is thus going to sponsor this TV program that remains « a program opening a window on business in Africa« .
For the managing staff Dangote Group, everything is ready for the starting up of the project.
According to a communiqué from Dangote Industries, the advertising campaign of the company would include the sponsoring of the program and a segment exclusively dedicated for branded goods on the site of CNN.
This advertising campaign has to strengthen the expansion of Dangote Industries Ltd inside as well as outside the continent while enhancing its image in the business and economic circles, indicated the managing staff of the company.
For Dangote Industries, CNN Marketplace Africa is the appropriate place and an once-in-a-lifetime opportunity to meet economic decision-makers operating in Africa.
« We are happy to see Dangote Industries Ltd working with CNN in order to promote its branded goods on the international level, thanks to a sponsoring of all the world channels of the CNN International« , declared Antonio Canto, vice-president and regional sales manager of the American channel.
Original text by: Blaise AKAME